The Coffee Poet

Espresso Coffee, Second Edition: The Science of Quality
Price: $88.00
Espresso Coffee, Second Edition: The Science of Quality
Product Description
Written by leading coffee technology specialists in consultation with some of the world's biggest coffee manufacturers, the second edition of the successful Espresso Coffee will once again comprehensively cover the current status of the chemistry and technology of espresso coffee. It comprehensively covers topics such as agronomy, green coffee processing, roasting/grinding, packaging, percolating and decaffeination techniques. It provides a comprehensive resource for those interested in the fundamental notions of coffee quality; with a point of reference given in the form of a detailed bibliography to provide direction to the wider literature.

Chapters Include:
* Quality of espresso coffee
* The plant
* The raw bean
* Roasting
* Grinding
* Packaging
* Percolation
* The cup
* Physiology
Espresso Coffee, Second Edition: The Science of Quality

Espresso Coffee, Second Edition: The Science of Quality

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Starbucks and bemused loathing!
So this morning I was drowsy and found my self out of coffee! Rather than go to the store and pick up another can, take it home and brew it myself I decided to do the lazy thing and go to starbucks. Once inside I instantly remembered why I don't often go to starbucks. The thick buzzing clouds of Yuppie soccer moms and bike riding granola hippies made me feel a twinge of pure uncut loathing ...

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Burger King, Starbucks Sign Deal
As per the agreement, Starbucks will supply Seattle's Best Coffee in Burger King restaurants in Canada this fall.

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Read more on Zacks.com via Yahoo! Finance

When you want to go to exchange news, share ideas and get advice, you go to a coffee shop. It has been that way for quite some time. Coffee shops had been places of learning; of making business deals; scientific, literary, political, philosophical, and economic discussions; and even the typical gossip.

In the earliest point of its history, coffee houses were already so popular that ideas born from there have been a source of political forums and discussions ever since. The inspiration of brilliant thinking is to the point that, at times, kings and nobility used it as a method of determining public opinion.

During the 17th century when coffee was introduced to Europe, the popularity of cafes followed the same pattern as most coffee houses around the world. It quickly became a venue for people to congregate, exchange views, write poems, plays, and political testaments, conduct business transactions, participate in cultural exchange and often relax with a good book. In those earlier days when were the were no postal addresses, the popularity of coffee shop had also served as a mailing address, because many people were regulars.

A typical coffeehouse shares a common characteristic with a bar or a restaurant. They differ in that a coffeehouse focuses on serving coffee, teas and snacks. In some countries, however, a coffeehouse does serve hot meals, deserts, sandwiches, soups, and alcohol, aside from bakery products.

Today, coffeehouses continue the tradition set by coffeehouses of the past. They still remain to be a very popular venue for people who would want relaxed and calm atmospheres where they can talk, read, catch up on the day's event, meet with people and have excellent quality coffee. This desire is evidenced by popular coffeehouses with franchises around the globe such as Starbucks, Seattle's Best Coffee, Peet's, Cup O' Joe, The Second Cup and the Coffee Bean.

Depending on the country and region, coffeehouses have adopted variations. In the United States, coffeehouses or cafes may offer a variety of coffee styles, hot chocolate and teas served as well as light snacks while others serve full menus. Alcoholic beverages may also be offered.

Cafes in France almost always serve alcoholic drinks. Like most cafes anywhere in the world, they serve light snacks. Other coffeehouses may have a restaurant area where the guests could be served from the full menus. The popularity of cafes in France, especially Paris, gave way to subtle coffeehouse variations like the brasserie where single dish meals are typically served, and the bistro.

The cafe experience in Europe spawned other variations of coffeehouses around the world. These coffeehouses offer curb-side seating and other outdoor seating like the sidewalk, pavement or terraces. The seating is usually clustered along busy streets and operated by private local establishments that could very closely resemble parties, especially during weekends.

These patio coffeehouses provide more open public spaces commonly preferred by customers wanting an airy and very casual atmosphere for relaxation and conversation.

Recently, a new type of coffeehouse entered the industry: the Internet cafe. Internet cafes may not appear to be your typical coffeehouse like the bistro, brasserie, cafeteria and the coffee chain establishments but they certainly share the same basic characteristics. Coffee, tea and chocolate are served together with light snacks and chatter. The chatting, though, is done online.

It may or may not replace the traditional coffee shops, but nevertheless, Internet cafes are a hub for political exchange, learning, journalistic, literary and commercial enterprise. Only the styles of coffee shops have changed over the centuries, but in respect to why people frequent them, nothing has really changed.

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Danesi Gold Beans 2.2 lbs Bag- Espresso coffee from Italy
Price: $22.95

• Espresso Italiano
• Espresso Coffee

Danesi Gold Beans 2.2 lbs Bag- Espresso coffee from Italy
Product Description
Dark as the devil, and as hot as hell itself, pure as an angel and sweet as love (as said from Charles Maurice de Talleyrand, old friend of Napoleon), or warm, concentrated and comfortable (as the best of Neapolitan traditions demand), coffee has never only been just a simple drink.
Danesi Gold Beans 2.2 lbs Bag- Espresso coffee from Italy

Danesi Gold Beans 2.2 lbs Bag- Espresso coffee from Italy

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There's been a lot written lately about the downfall of Starbucks, the world's largest coffee retailer. Just a few years ago Starbucks coffee couldn't do anything wrong but today many think it has grown too fast and gotten too big. Overexpansion, oversaturation, dismembered product extensions have all made for the siren's fall from grace. Others might argue that the current CEO, Howard Schultz, took his eye off the ball by dabbling in too many extracurricular activities. For one, Mr. Schultz is currently considering suing the group of investors that purchased the Seattle Supersonics from the coffee billionaire and is now threatening to move the team to Oklahoma City.

During the company's stellar rise, Starbucks has bore the brunt of many jokes, but the company's ambitious growth model to cover the globe with 40,000 stores seems to be on hold presently as this has lead Starbucks to build stores fairly close to existing locations, prompting one comedian to exclaim "I saw Starbucks building a new store inside of a Starbucks." The latest controversy is the company's use of a bare-chested siren as its logo. However, this logo has been in place at the coffee giant's first location at Pike's Peak Market in downtown Seattle for almost 40 years. It's only after Starbucks adopted a "get back to its roots" campaign utilizing the logo has the company received strong opposition from religious groups.

In addition to a sluggish economy brought about by a miserable housing market, a severe credit crunch, and massive job losses Starbucks also finds itself battling it out for customers with an opponent almost 3 times its size in McDonald's. It was a few years ago when both companies decided to muscle in on each other's turf, Starbucks getting into the breakfast business, and McDonald's upgrading its coffee offering to steal consumers away from Starbucks. There doesn't appear to be a clear-cut winner in a coffee wars, but in less than a year Starbucks has retreated its lofty breakfast ambitions citing a desire to get back to the its roots. One of the things Mr. Schultz pointed out during his return as CEO is the retail locations have lost a bit of their soul and a lot of their smell, and he wants to make sure the company focuses on what he feels they do best, and that's make coffee.

Starbucks has always been known as a meeting place for business people, students, moms with kids, or just a place to get away at relax for a while. This atmosphere was created intentionally by what Mr. Schultz terms "the third place", or a place one could go between work and home. Of all the things that Starbucks corporate can focus on at the store level, it's making the customer feel welcome again.

One of the initiatives Starbucks is undertaking to achieve that goal is the rollout of free Wi-Fi in all of its locations. Starbucks has partnered in the past with T-Mobile but has opted out of that contract and has chosen at&t as its new partner. Starbucks is also scaling back its music offerings by giving up day-to-day control of its music division to another company, all in the hopes of being able to focus on its core business and get back some more of the 44 million people a week that used to pass through its doors. Mr. Schultz recently commented that that this is the worst economic environment the company has ever operated in and that the people who used to splurge on four dollar lattes are seriously feeling the pinch of four dollar a gallon gasoline.

But all is not lost, with over 16,000 stores worldwide Starbucks still commands a presence in any marketplace, and throws off significant cash from its operations. Don't be surprised if Mr. Schultz keeps one eye open to acquire weaker chains at home and abroad as buying earnings and revenue may be the only way to achieve the numbers Wall Street has come to expect from the company. There is no reason to believe that Starbucks and Mr. Schultz will pull themselves out of the current nosedive to once again reign supreme over the coffee world, one triple pump, non-fat, extra whip, latte at a time.

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Caffe Tazza D'Oro La Regina Dei Caffe, Premium Espresso Coffee Italian Blend
Price: $20.26
Caffe Tazza D'Oro La Regina Dei Caffe, Premium Espresso Coffee Italian Blend

Caffe Tazza D'Oro La Regina Dei Caffe, Premium Espresso Coffee Italian Blend

Caffe Tazza D'Oro La Regina Dei Caffe, Premium Espresso Coffee Italian Blend

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Check out this cool video about peets coffee - have a look:

live.pirillo.com - I love Peet's Coffee. Everything else is second best. Are you also addicted to the flavor of coffee?

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Starbucks is the chief retailer for brand specialty coffee in the whole world. It has more than 7,500 shops allocated in Canada, the USA, Europe, Asia and the Middle East. Besides coffee drinks of high quality, Starbucks retails coffee drinks in bottles, such as Frappuccino and Starbucks DoubleShot. Starbucks revenue is growing yearly. It is opening about three shops daily. Starbucks can manage its profitable operations by having constant market development. It achieved this by financing via their cash flow instead of franchising, retailing stock or increasing their financial influence. Its strategy to profit is “cover a territory utterly”. This strategy decreases delivery and management expenses, consumer lines at individual shops, and raises foot traffic for all the shops in a territory. All this gives Starbucks a competitive benefit.

Starbucks continues to grow and thus, it will collide with all kinds of new product markets, with new and demanding consumers for unique products. Starbucks has started its business by introducing a widening of the Frappuccino line produced for the non-coffee drinker. Appearing at the new market, Starbucks faces many problems such as competition to drink brand recognition of its products, promotion of its new product line. So, one can make the following conclusions:

- The new Frappuccino mixed drinks, also known as the Summer Drink tastes can help Starbucks in the developing non-coffee iced-drink market. Starbucks need to widen the product perception to keep the perceived high quality. Consumers of this product are sensitive to taste the quality of food product and nutritional components.

- With this new line widening, Starbucks will be facing many new contestants such as Jamba Juice, Orange Julius and other local non-coffee iced-drink companies. Special attention must be paid to reserving Brand equity for its primary product.

Starbucks strategy is the assumption of product by the non-coffee drinkers. That is why Starbucks started to introduce a wide line of product. Starbucks has repositioned the Frappuccino line for providing market development. This product involves three new flavors that are introduced during the summer months. They are: Double Chocolate Chip Crème, Vanilla Bean Crème, and Strawberries & Crème. While entering a new competitive market Starbucks has to compete to drink brand recognition of its primary products.

Nowadays Starbucks has a wide range of consumers involving people of different ethnicity and ages. This profit is owing to high quality drinks and friendly atmosphere with good music, comfortable seats and good service. This creates the “Starbucks reputation” which consumers can relate to brand loyalty. In addition, Starbucks needs to take into account consumers’ cultural likes and dislikes in all its places to keep its brand.

Starbucks develop new products for non-coffee drinkers in order to give further market development and be competitive. Starbucks attracts its present and new consumers not only with quality products but also with varieties flavors that consumers wish to taste. Two largest contestants of Starbucks are Dunkin’ Donuts and Krispy Crème. They are national chains. These organizations use aggressive price-cutting, more than 20%, for their products. Other contestants are small local coffee houses and coffee brands, for example Tully’s and Pete’s Coffee. Their contestants for the new product line are Orange Julius, Jamba Juice, fast food chains such as McDonald’s and Burger King, and other small coffee alternative companies.

Not so long time ago Starbucks teamed up with the bank to propose the Starbucks Card Duetto Visa. This is a shop and traditional credit card. Starbucks has also produced a T-Mobile Hotspot service which permits the Starbucks consumer to have access to the Internet free of charge. Proposing more services like the Visa card, the Internet and customized CD will give more value to the Starbucks experience and have more consumers that will lead to higher benefits.

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Do you love espresso? Do you really love espresso? Do you love paying those high prices at the local coffee shop for your espresso?  I mean do you really love to pay those high prices at the local coffee shop for your espresso? I did not think so! have you ever thought about just getting your very own espresso coffee machine and saving upwards of $20.00 per week?,  $80.00 per  month?, $960.00 per year? That is a lot of money to spend these
days! Well, if you have been thinking about getting your very own espresso maker for your home or office here are 9 tips that you should consider before going out and handing over your hard earned money and not getting what you paid for or thought you paid for in the long run.

1. Do you think you're considering buying an espresso maker that uses espresso pods? That is Okay since they are very easy to use, however in case you are a "hard core", "died in the wool" espresso junkie then using an espresso machine that uses espresso ground coffee is the way to go to obtain just the right cup of espresso!

2. Would you like a steam driven or a pump driven espresso coffee machine? The steam driven machines are the more affordable of the two and so you might be tempted to buy one to save a few dollars, nevertheless the fact of the matter is that steam units do not keep the correct water temperature and tend not to produce adequate pressure levels to make really good espresso. The pump units are measured in "bars" and the more "bars" the more
pressure and the more pressure going through your ground coffee then the more of the flavor and flavorful oils will be passed to the espresso that you are going to drink.

3. Do you want your espresso coffe machine to be fully automatic? Do you want to have some amount of interaction with your espresso maker? Do you want your espresso maker to be fully digital? Is it in your budget to get a fully digital, fully automatic espresso machine? This is something very important to consider, as the more "bells and whistles" the more money you will have to spend. Here is the rub though: Just because an espresso machine does not have all the "bells and whistles" does not mean that it can't produce epresso like one that does.

4. How many cups or mugs of espresso do you want your espresso machine to be capable of making at one time? How many people will need to be served by your choice of machine in your home or office?

5. Do you intend to buy a coffee bean grinder? Do you have a coffee bean grinder now? If you want one or should you have one now make sure that it is a top quality grinder. It just does not make any sense to have an eight hunderd dollar espresso machine and a five dollar coffee bean grinder. Personally, you should avoid coffee bean grinders that utilize blades as the blades will not grind the coffee fine enough or completely enough. This
goes for espresso machine that have grinders in them as well. Get an espresso machine that has a burr conical grinder as these types of grinders truly do grind the coffee beans completely and properly for creating great espresso.

6. Be sure that your coffee beans are ground especially for the espresso machine with the precise setting of your grinder or the grinder that is integrated into your espresso machine.

7. When it is time to steam your milk make absolutely sure that you are using a minimum sixty percent fresh cold 100% milk. Whatever you do, you should not reheat warm milk! Yuck! Your best results will always come from using fresh cold whole milk. Always when steaming the milk place the steam wand below the milks surface and then steam the milk on full.

8. Maintain your machine in good functioning order. Therefore cleaning your machine after every use in addition to descaling it regularly to keep mineral deposits from building up inside your machine in the areas of the pipes and boiler and reduces excess pressure buildup put in the  pump.

9. Always ensure that the grind you will be using compliments the machine that you are using. The instruction manuals of most espresso coffee machines will come with a coffee grind guide and suggestions and you may work with those or try different things for trial and error purposes.

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